Let’s get to know each other

Hi! I’m Rachel. I use the pronouns she, her and hers. 👋🏻

I am a well-rounded digital marketer with extensive experience in all facets of social media content creation, paid and organic program management, website strategy and content creation, SEO / SEM, and data and analytics.

Endlessly curious about constantly changing algorithms, audience behaviour shifts, and new and emerging trends, I take a nimble approach to marketing strategy development mixing proactive and reactive tactics.

I love brainstorming new ways to engage a brand’s community through digital marketing. I believe in the test-and-learn model when it comes to digital: ideate, execute, measure, adjust, repeat.

Additionally, I am bilingual in French and English, have a working knowledge of HTML, Adobe Creative Cloud, and WordPress and have extensive Canadian media and influencer relations experience.